Euro MBA

Managerial Accounting

Familiarizes participants with the principles of managerial accounting and their application to management control and decision-making in a changing environment. The course will help students understand cost behavior and cost allocation and how to make decisions using this knowledge. Other topics discussed include planning, budgeting, responsibility accounting and performance reporting.

Financial Accounting and Financial Analysis

Introduces participants to financial reporting under “Generally Accepted Accounting Principles” (US). The course also deals with the use of financial statements to measure the financial health of a business. The measurement and valuation of assets and liabilities, financial instruments (debt and equity) and the measurement and presentation of cash flows.

Corporate Finance

Theory and practical approach to key financial topics related to corporate and investment decision-making: corporate
capital structure, dividend sharing decision, risk management, investment, etc.

Financial Management of International Business

Financial markets : currencies, money markets, bond markets, equity markets, forward deals, futures, options and swaps : everything one must know about international markets.

Exchange Market and Exchange Rate Risk Management

Exchange markets, estimation of future exchange rates, exchange rate risks.

Risk Management

Identifying the scope of risks faced by the company and the tools used to assess the scope of risks in the company. Financial risks, operational risks, new emerging risks. addressing and managing those risks. Internal discipline, market discipline, instruments used to hedge financial risk. Other techniques used to cover risks. Specific regulations for risk management.

International Tax Optimization

This course aims at improving the knowledge of tax management in an international setting in order to optimize competitiveness. Participants will also study the different levels of taxations in major developed countries.

Business Plan

Familiarisation with rhe purpose, structure and contents of business plans, including business model definition, focus on strategy, marketing plans, SWOT and value chain analyses.

Company Valuation

Practical application of financial techniques to the valuation of unquoted companies, expansion projects, outsourcing, planning for reorganisation, downsizing.

Entrepreneurship in Europe

The purpose of this course is to offer students a quick overview, with a mix of theory and real-life principles, of the various aspects involved in building a business.

Brand Management

Understanding brands and brand equity ; building brands and developing strategic brand advantages. Brand extension, consolidation and co-branding. Financial valuation and consumer-oriented measures of brand equity.

International Advertising

Sales promotion and advertisement, advertising decisions. Overview of all the methods used by marketing communication professionals. Case studies.

International Marketing

Consumer and organizational purchasing behavior, market segmentation, market share, distribution systems, marketing mix and development of marketing strategies; strategic aspects of the marketing function.

Luxury Brand Management

Knowledge of the luxury-brand specificity in relation to an international marketing approach and communication. Strategy, pricing policy, distribution policy and communication.

Sports Marketing

The sports industry, the players and opportunities; designing and controlling events logistics; providing hospitality at sports events; negotiations and contracts; event marketing.

International Trade

This course is designed to give students a look at the day-to-day side of doing business across international borders. It will focus on the whys, the hows and the structures of global trade.

Customer Relationship Management

Unlike most marketing classes that focus heavily on acquiring new customers, this course focuses exclusively on maintaining and enhancing existing customer relationships. The concepts and practices covered in this course can apply to both business-to-customer (B2C) and business-to-business (B2B).

Tourism Marketing

This course provides an overview of international tourism marketing. Students are introduced to the main market segments: tour operators, travel agencies, hotels and caterers, leisure and social markets, inbound and outbound markets,etc. The key differences in terms of management and marketing strategies are also discussed.

Corporate Social Responsibility

Topics dealt with in this course include sustainable development, the social responsibility of firms, working conditions, human rights, fair salary policies, practical implementation of CSR strategies. Case studies will be used to provide students with concrete examples.

American Planning Recruiting Methodology

This course introduces participants to the entire spectrum of recruiting methods and techniques used by US companies. Topics include the philosophy of recruiting, understanding profiles, recruiting sources and recruiting plans.

International Human Resources Management: legal aspects

Provides an overview of legal issues affecting human resource management. The course is designed to increase the participant’s awareness of laws for employees in international organizations, recognition of legal problems and their impact on human resource decisions. Topics include laws, regulations and labor management relations in an international environment.

Management and Leadership

This course introduces participants to key topical management issues. It takes a practical approach and focuses on building managerial skills necessary for credibility and increased performance in middle and top management positions.

Internal Communication

This course will provide students with the tools necessary to implement effective internal communication strategies. It will also introduce them to the idea of corporate culture, the management of internal conflicts, as well as crisis and change management.

Organizational Management

Organizational management, as a field of study, focuses broadly on developing the art and science of getting things done through individual action, or with a team. Effective managers must have a comprehensive understanding of organizations and an appreciation of how various business functions (marketing, finance, human resources management and development) come together. They must also have mastered analytical skills, technical competencies, and the interpersonal and group skills needed to function effectively in an organizational setting.

Management of Human Relationships

This course is designed to enhance the participant’s interpersonal communication skills and his/her appreciation for interpersonal styles and how they affect others. Various strategies for adapting communication to co-workers and company employees are discussed. Participants also learn the skills needed for dealing with conflict and aggression.

Introduction to luxury goods and services

This course provides an introduction to the social, artistic and creative history of luxury, and lays out the defining characteristics of luxury and prestige.
It gives students an understanding of how to decode the traditional semiotics of this unique industry and of what is required for continuing success in a rapidly changing world.

Management of luxury products and brands

This course focuses on brand management and planning processes in the luxury industry. It examines the techniques required to balance creativity and
management control, while successfully pursuing a strategy of growth. Students acquire the skills and specialist tools that are necessary to operate in a luxury environment.

Luxury marketing and communication

This course presents the skills required to successfully develop a consistent and high quality brand message in the luxury industry. Examples of effective luxury advertising, promotions, other channels of consumer communication, and the keys for successful local and global communication campaigns are evaluated.

Distribution and supply chain in the luxury industry

The sourcing and use of top-quality materials is critical to the luxury industry. This course examines elements of supply chain management, purchasing, and the production process.
It looks at how new technologies can be applied in an industry where hand-crafting is pre-eminent, and analyzes the stringent quality control issues faced by luxury brands.

Sales and customer relations

This course provides an in-depth review of methodologies used to analyze and target international luxury consumers. It presents techniques for maintaining and enhancing customer relationships, and tools for exploring the social, cultural and behavioral characteristics of consumers. Traditional sales channels are compared with emerging trends in the luxury shopping experience.

Financial Management and Strategic Planning

This course provides a foundation in financial management methodology. Specific issues relating to the luxury industry are presented alongside the core principles of accounting, cost control, audit and the budgeting cycle. Students are acquainted with industry-specific Mergers and Acquisitions activity, shareholder value and brand equity issues, and master financial terminology and techniques in the luxury sector.

Human factors in the luxury industry

This course introduces organizational issues and presents the specific challenges faced by human resources executives in the luxury industry.
Students examine the cultural, social and behavioral aspects of managing an international organization, and analyze recruitment, training, career development and other human resource issues in a global multicultural environment.

Legal and regulatory issues

This course provides a technical understanding of legal issues relating to contracts, licensing and control of brand image. Specific challenges relating to pirating, counterfeit and parallel imports are analyzed, and a global view of industrial and anti-trust policy is presented.